These pairs look or sound alike, so even native speakers mix them up. Most of them split cleanly: one word is a verb and the other a noun, or one takes an object and the other doesn't. Learn that one difference and the choice gets easy.
The pattern
The rain affected the game, but it had no effect on the score.
They raised the rent when prices rose.
Can I borrow your charger? Sure, I'll lend it to you.
01Verb or noun?
Affect is usually a verb: stress affects sleep. Effect is usually a noun: side effects, take effect. Advise is the verb and ends in a z sound; advice is the noun, ends in an s sound, and is uncountable: some advice, a piece of advice.
- The heat affects my allergies.
- The new law takes effect in January.
- My doctor advised me to rest.
- Can I give you some advice?
02Fewer or less?
Use fewer with things you can count (fewer cars, fewer emails) and less with things you can't count (less traffic, less sugar). With amounts of money, time and distance, Americans say less than: less than $20, less than an hour.
- We had fewer customers today.
- I drink less coffee than I used to.
- The drive takes less than an hour.
03Lie or lay? Rise or raise?
Lay and raise take an object: you lay something down, you raise something. Lie and rise don't: you lie down, prices rise. The hard part: the past of lie is lay. In casual speech you'll hear "I'm going to lay down," but in writing, use lie.
| Verb | Past | Past participle | Object? |
|---|---|---|---|
| lie (recline) | lay | lain | no |
| lay (put down) | laid | laid | yes |
| rise | rose | risen | no |
| raise | raised | raised | yes |
04Borrow or lend? Farther or further?
You borrow something from someone; they lend it to you. For physical distance, Americans prefer farther. For more or additional, use only further: further questions, until further notice.
- Can I borrow your pen?
- Could you lend me your notes?
- How much farther is the hotel?
- Call us if you need further help.
05Look-alike pairs
Principal means main, the head of a school, or the amount of a loan. Principle is a rule or belief. Complement means go well with; compliment means praise, and complimentary also means free. Economic is about the economy; economical means it saves money.
06Common mistakes
Can you borrow me twenty dollars?
Can you lend me twenty dollars?
Lend means give for a while. Borrow means take for a while.
The new schedule will effect everyone.
The new schedule will affect everyone.
You need a verb here, and the verb is affect.
She gave me a good advice.
She gave me some good advice.
Advice is uncountable, so don't use a or an with it.
There are less people here today.
There are fewer people here today.
People can be counted, so use fewer.

